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IKEA has teamed up with the Tree Council of Ireland and Fingal
County Council to help create two woodlands located at Santry
Demesne and Turvey Park, Donabate.
IKEA
has committed to a 3-year project and will donate a square
foot of forest on behalf of its IKEA family members every
time they swipe their Family loyalty card in-store.
IKEA has a target to create 5 acres of woodland this year,
equivalent to the total floor space of the Dublin store. The
land has been donated by Fingal County Council and the Tree
Council of Ireland will assist in the planting of the trees
which will be a mix of Oak, Birch, Field Maple and Alder.
IKEA’s first tree planting day will take place on the 13th
March at Turvey Park from 11.00am - 5.00pm.
The IKEA Family Woodland is part of IKEA’s social and environmental
commitment to have a positive impact on the environment. As
timber is the most important raw material for IKEA products,
IKEA has a strong sense of responsibility and commitment to
the sustainable management of woodlands worldwide.
The aim of the initiative is to create native Irish woodland,
which will encourage IKEA Family members and the local community
to visit and enjoy nature. Planting at Santry Demesne will
focus on woodland restoration - whilst, at Turvey Park, a
greenfield site will be used to create new woodland. Other
environmental benefits include the creation of a wildlife
habitat, absorption of carbon dioxide from the atmosphere
and enhanced local biodiversity.
Speaking at the launch of the initiative, Garry Deakin, IKEA
Dublin’s Store Manager said - “As a local company we want
to give something back to the environment and, working together
with Fingal County Council, the Tree Council of Ireland and
our customers, this campaign can make a difference to the
local landscape and to the local community.”
THE IKEA FAMILY Loyalty Card Programme, is free for all
IKEA customers to join. Membership gives customers a range
of special, exclusive discounts and offers, exclusive invitations
to events and seminars in-store and also free tea & coffee
in the Customer Restaurant anytime Monday - Friday.
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