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British consumers are still thinking about the price of the
electronic goods they buy rather than saving energy, according
to a survey commissioned by energy-saving technology manufacturer
Energenie.
Only 16 percent of British consumers said energy efficiency
influences their purchasing decisions, whereas 60 percent
said price was the main factor, according to research conducted
by consultancy Vanson
Bourne.
Out of the families surveyed, 73 percent thought they were
doing enough to be considered environmentally friendly and
most claimed to have energy efficient devices in their homes.
However, out of those, 81 percent had energy-saving light
bulbs, but much fewer had adopted other energy-saving measures
- such as double glazing, cavity wall insulation or energy-saving
dishwashers or washing machines.
"Using energy-saving light bulbs is a great start, but it
is a very passive way of reducing household energy consumption.
What this proves is that, for people to do something, it has
to be simple and easy," Alan J. Tadd, managing director of
Energenie,
said in a statement.
The research also found that 43 percent of people do not
switch electrical appliances off at the mains, with one-fifth
of men admitting they were too lazy to do so.
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