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CSR Europe has launched a Sustainable Marketing
Guide to help marketers take the first steps towards
minimising the environmental impacts of their campaigns.
The guide is divided into two sections - the first
focuses on the business case for sustainable marketing,
while the second contains a toolkit of resources including
checklists, guidance on green claims and an audit tool.
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The guide is accompanied by a 3D online game set
in a virtual shopping mall to illustrate the complexities
facing the ethical shopper.
The guide and game were the outputs of a sustainable marketing
working group set up by CSR Europe. Led by BT, the group’s
members include Sony, Unilever, Danone Group, Dassault
Systemes, Johnson & Johnson, Bouygues and Epson
Europe.
To download the guide and play the game - Click
Here
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