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Toyota is planning to boost production of its iconic Prius
hybrid by 70 per cent as worldwide demand for fuel-efficient
vehicles continues to soar.
According to reports at the Treehugger blog, the
Japanese manufacturer plans to boost production to 480,000
units a year following the launch next year of its third-generation
model - the Prius NHW10.
The news follows Toyota's announcement in May that it has
sold one million units of the Prius since its launch a decade
ago and further underlines its commitment to the brand as
a major growth area over the next few years.
The company said at the time that it wanted to sell one million
or more hybrids annually as early as possible post-2010 and
has now signalled its intention to scale up production to
help meet that goal.
The bulk of the company's Prius hybrids are manufactured
at its Tsutsumi plant in central Japan. It is reportedly planning
to increase output from the plant by moving production of
its Wish minivan to another facility.
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