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It's faster, it's cheaper, it's just as
beautiful and now it's greener - at least its packaging
is.
Apple, the same company that got bruised in its fistfight
with Greenpeace last year, literally just announced that
its new iPhone
3G, in all of the glory of its already unprecedented
demand, will arrive in the US next week outfitted in green
packaging.
According to reports, Apple has ordered millions of potato
starch paper trays from PaperFoam - the same Dutch
company that supplies Motorola with packaging its products.
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The result - a 90 percent reduction in carbon footprint over
plastic and a tray made entirely from a natural resource,
as opposed to the visually appealing but environmentally appalling
Styrofoam in which the MacBook Pro was previously packaged.
Since the Greenpeace attack, Apple Chairman and CEO, Steve
Jobs personally committed to delivering a "Greener Apple"
and to ridding the company's products of polyvinyl chloride
(PVC) and brominated flame retardants (BFRs) - together with
its flat-panel displays of arsenic - by the glass by the end
of 2008.
Apple is talking more about its products and their impact
on the environment than ever before and this announcement's
convenient appearance just over a week before the new iPhone
3G's big US launch is sure to keep the launch date in iPhone
lovers' diaries.
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