Sir Richard Branson's attempts to position himself as a modern
day eco-warrior continued recently, as the entrepreneur signalled
plans for a new environmental consultancy business and unveiled
proposals for a zero carbon transform Caribbean holiday resort.
According to reports in The Sydney Morning Herald,
the Virgin boss is preparing to launch a new division - Virgin
Green Owls - in August, dedicated to advising businesses
and governments on how to deliver carbon neutral projects.
Meanwhile, a Caribbean island is also destined for a green
makeover as Branson seeks to transform the uninhabited Mosquito
Island into what he is touting as world's most eco-friendly
Branson has partnered with alternative energy consultants
to bring renewable energy to the island. Currently sporting
barren scrubland and a few run-down buildings, he plans 20
villas for the luxury holiday resort and a beach-front restaurant
to be completely powered by solar and wind energy.
The business tycoon anticipates the sustainable buildings
will capture cool thermal air flows, instead of using power-hungry
air conditioning units. He also told reporters that the resort's
beach buggies would run off biofuels, while food would be
sourced from an organic orchard.
The British Virgin Inland government has welcomed the scheme,
but resort designs are being reviewed to ensure every aspect
of the project is eco friendly.