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                   The GAA and ESB have announced a major joint environmental 
                    initiative - Cul Green - aimed at making Croke Park 
                    a carbon-free stadium. 
                  
                    
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                         The Cul Green plan sets ambitious environmental targets 
                          - dramatically reducing the carbon footprint at the 
                          sporting venue over the next six years.  
                           
                          The new project in the immediate-term will cut Croke 
                          Park's annual 4,500 tonnes carbon emissions output by 
                          more than two-thirds.� 
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                  It will establish a state-of-the-art environmental-improvement 
                    programme covering the stadium's electricity, waste and water 
                    management systems. 
                  A total of 2.2 million people attended Croke Park last year 
                    - making it the biggest venue in Ireland - and the new sustainability 
                    plan will extend to fans' activities in reducing the environmental 
                    impact of their travel to and from the stadium. 
                  Croke Park will immediately contract its electricity supply 
                    from a renewable source and an energy efficiency audit will 
                    be conducted by ESB to establish how the stadium can most 
                    rapidly achieve zero carbon. 
                  ESB will provide expertise in environmental management, as 
                    a specialist from the company joins the Croke Park team for 
                    the next 12 months to achieve internationally-recognised best-practice 
                    environmental standards at the stadium. 
                  An energy audit begins immediately to establish how Croke 
                    Park can maximise efficiencies and reduce consumption. This 
                    detailed examination will be concluded before the All-Ireland 
                    finals in September. 
                  
                     
                      It is estimated that fans travelling to 
                        games at the stadium produce carbon emissions of 15,000 
                        tonnes a year. 
                         
                        A special website - www.culgreen.ie 
                        - will be established within two months to allow fans 
                        participate in the C�l Green initiative. Fans will be 
                        able to log-on to the website and also pledge different 
                        ways in which they can reduce their carbon footprint. | 
                       
                        
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                  Croke Park will also include an environmental awareness dimension 
                    to the stadium's museum, which has more than 75,000 visitors 
                    each year. 
                  GAA President, Mr Nickey Brennan, said that ESB's track-record 
                    on energy efficiency, respect for the environment and delivery 
                    of major projects, makes it an excellent sustainability partner 
                    for the organisation. 
                  "Both ESB and the GAA have a national presence and tradition 
                    of service and support for the community. This initiative 
                    will set a standard of responsibility towards the environment 
                    for all our supporters and is a showcase for what can be achieved 
                    through the active participation and behaviour of our fans" 
                    - he said. 
                  ESB Chief Executive, Padraig McManus, said that the partnership 
                    at a world-class stadium such as Croke Park will increase 
                    awareness about sustainability and climate change across - 
                    not just the GAA family, but a far wider supporting public. 
                  "ESB's recently-announced �22 billion capital spend (Click 
                    Here) included ambitious carbon-reduction targets 
                    for the company - leading to an ESB that is net-zero carbon 
                    by 2035. Initiatives such as the Croke Park Cul Green 
                    environmental project is a natural progression for ESB in 
                    pursuit of� this radical climate change agenda" - he 
                    added. 
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