Bord Gáis Energy Supply launches B2B electricity campaign


Bord Gáis Energy Supply is about to embark on a significant marketing drive, targeting electricity users in the business sector.

The campaign, which involves a spend of just under €800k over the next five months, represents the first major advertising campaign targeted at business customers since the company first entered the electricity market in 2001.

The campaign, which is created and produced by DDFH&B, will be spread across radio, press and online. It is designed to highlight the savings that business electricity customers can make by switching to Bord Gáis Energy Supply. The liberalisation of the Electricity Market in Ireland brought about the opportunity for Bord Gáis Energy Supply to apply its many years of experience to the supply of electricity. The company now supplies a broad spectrum of businesses - including some of the largest business names in Ireland.

Commenting on the campaign, Nicky Doran, Marketing Manager, Bord Gáis Energy Supply said - "In today's competitive energy market, there is a real demand for an efficient, cost-effective electricity supplier for business. The clear success of our strategy in this market is evidenced in the fact that more and more companies are choosing Bord Gáis Energy Supply as their energy supplier."

He added - "We believe that our growing electricity business compliments our existing natural gas supply business and we are committed to the further development of our electricity offering. Companies - such as Glanbia, CRH, FBD Insurance and Clerys department store - are already enjoying the benefits of having switched to Bord Gáis Energy Supply."