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Bord Gáis Energy Supply is about to embark on a significant
marketing drive, targeting electricity users in the business
sector.
The campaign, which involves a spend of just under €800k
over the next five months, represents the first major advertising
campaign targeted at business customers since the company
first entered the electricity market in 2001.
The campaign, which is created and produced by DDFH&B,
will be spread across radio, press and online. It is designed
to highlight the savings that business electricity customers
can make by switching to Bord Gáis Energy Supply. The
liberalisation of the Electricity Market in Ireland brought
about the opportunity for Bord Gáis Energy Supply to
apply its many years of experience to the supply of electricity.
The company now supplies a broad spectrum of businesses -
including some of the largest business names in Ireland.
Commenting on the campaign, Nicky Doran, Marketing Manager,
Bord Gáis Energy Supply said - "In today's competitive
energy market, there is a real demand for an efficient, cost-effective
electricity supplier for business. The clear success of our
strategy in this market is evidenced in the fact that more
and more companies are choosing Bord Gáis Energy Supply
as their energy supplier."
He added - "We believe that our growing electricity
business compliments our existing natural gas supply business
and we are committed to the further development of our electricity
offering. Companies - such as Glanbia, CRH, FBD Insurance
and Clerys department store - are already enjoying
the benefits of having switched to Bord Gáis Energy Supply."
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