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As a leading toy brand, the LEGO Group is committed to sustainability
and has published its new Sustainability Report covering the
2007 performance.
In the LEGO Group, sustainability is defined as the right
balance between value creation, building the brand and responsible
behaviour. When it comes to behaving responsibly, the LEGO
Group will focus on the following 5 themes -
- Protect natural resources to the benefit of future generations
- Reduce climate impacts
- Inspire children to care for sustainable development
- Children's development, health and safety
- Employees' health and well-being.
The new report demonstrates how LEGO play is more than just
'play' and shows the essential role of product safety
for the LEGO products.
The LEGO Group is a privately held, family-owned company,
based in Billund, Denmark. It was founded in 1932 and today
the group is one of the world's leading manufacturers of play
materials for children - employing approximately 4,500 people
globally.
The LEGO Group is committed to the development of children's
creative and imaginative abilities. LEGO products can be purchased
in more than 130 countries.
To view the report - Click
Here
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