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                   Semplice Energy, a provider of technically advanced energy 
                    saving and renewable energy solutions to reduce electricity 
                    consumption and CO2 emissions, has announced 
                    the results of its installation of a lighting voltage control 
                    system at a McDonald's franchise in Crewe in the UK. 
                   The solution delivered exceptional results - producing a 
                    saving of 20% off the total electricity usage and a significant 
                    reduction in CO2 emissions. The system 
                    is part of the Semplice Energy range of "Intelligent 
                    Voltage Management" products.  
                  The system deployed at McDonald's is ideal for standard magnetic 
                    ballast discharge lighting systems, which are still found 
                    in the majority of retail stores and offices. A microprocessor 
                    in the system detects when new fluorescent lighting circuits 
                    are switched on and provides sufficient voltage for the lights 
                    to "fire up".  
                  The system then runs the lights for a pre-defined time, before 
                    switching into energy saving mode. In this mode, the voltage 
                    supplied to the lights is carefully reduced. The amount of 
                    reduction depends on factors - such as the age of the lighting, 
                    cable run lengths, mains supply voltage level, etc. - and 
                    is determined when the system is commissioned.  
                  Franchise owner, Mike Charles said that he was impressed 
                    with the range of products offered by Semplice Energy and 
                    is running trials in other areas where energy savings can 
                    be made, now that the lighting has been such a success. He 
                    said - "I understood from my Facilities Manager, Simon 
                    Hamlett, that the savings could be determined within minutes 
                    of installation, by taking electrical measurements - but I 
                    really wanted to see the difference in my utility bills and, 
                    therefore, we decided to run the trial for three months. In 
                    August alone, we saved 20% of our total electricity consumption 
                    against the same period last year."  
                  Semplice Energy CEO, Mark Truswell, said - "We are delighted 
                    with these results. They are proof that an organisation can 
                    reduce their environmental impact, whilst enjoying a healthy 
                    financial pay-back."  
                  The project is being supported by the Carbon Trust, which 
                    is offering an interest-free loan under the Energy- Efficiency 
                    Loan Scheme. 
                  For more on Semplice Energy - Click 
                    Here 
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